SearchCap: The Day In Search, September 26, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How Search & Social Engines Are Using Semantic Search The term “Semantic Search” is certainly not new. However, it has taken on a new dimension and implications in both search and […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- How Search & Social Engines Are Using Semantic Search
The term “Semantic Search” is certainly not new. However, it has taken on a new dimension and implications in both search and social engines today. In addition, it has had a strong impact on targeted semantic advertising. This special series of forthcoming articles on semantic search will take a look at the history behind the […]
- How Location & Small Screen Size Impact Search Behavior On Mobile Devices
It is no news that mobile devices are rapidly taking over the Web! Latest estimates peg the share of mobile traffic from 10% to 20% of the total Web traffic. Popular websites like Quora and Facebook are claiming that about one quarter of their traffic comes from mobile devices (including tablets). With more and more […]
- Everybody With A Maps App Is Piling On Apple
It’s a marketing tactic that’s about as old as time itself: When a competitor stumbles, you turn it into opportunity for self-promotion. That’s certainly been the case since the Apple Maps app stumbled out of the gate a week ago on iOS 6. Bing is the latest competitor to call for attention. The company published […]
- Reports: Google Incredibly Didn’t Anticipate Being Dropped From iOS 6 Maps, “Scrambling” To Create App
The latest twist in the tale of Google Maps coming back to the iPhone and iOS 6 devices is that Google apparently didn’t anticipate that it would be dropped by Apple as a mapping data provider. As a result, it’s lost time needed to create its own app. If true, that’s a pretty surprising lack […]
- Part 2: A Bird’s-Eye View Of The Search & Display Lumascapes
Welcome to Part 2 of the “A Bird’s-Eye View of the Search and Display Lumascapes.” In Part 1 last month, we covered two main topics: There is no à la carte targeting data in SEM Display is not catered to the long tail My third topic is an important one; it encompasses both the defining […]
- Etsy To Bankroll Product Listing Ads For Its U.S. Sellers
Google’s decision to eliminate free product listings in favor of paid Product Listing Ads (PLAs) for Google Shopping has reverberated through the ecommerce world. One consequence: online marketplace Etsy has decided to pay for its U.S. sellers’ products to be listed in PLAs through the rest of the year. The ecommerce company, known for facilitating […]
- Google’s Street View Goes Under The Sea At Six Coral Reefs
Under the sea Under the sea Darling it’s better down where it’s wetter Take it from me – from The Little Mermaid Every so often, the Google Street View service does something cool enough to make you forget about the WiFi data collection screwup, and this is one of those things — at least for […]
- US Senate Committee Asks Google, Yahoo & Bing To Fight Bait-And-Switch Moving Scams
The US Senate Committee on Commerce, Science & Transportation has written to the major US search engines of Google, Yahoo and Bing asking them to examine how some moving services are using “bait-and-switch” tactics on customers who find them through search results. Moving Ripoffs Each search engine received the same letter, covering how a committee […]
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- Retail Web Sites Are Getting Slower; IE 10 Beats Firefox & Chrome, Study Says
- Stephen Colbert Mocks Apple Maps
- Report: Fewer Than 1% Of Sales Can Be Tracked Back To Social Media
- Tim Morse Out, Ken Goldman In As New Yahoo CFO
- The Long Tail Effect: Why Word Count Matters In Search Query Optimization
Search News From Around The Web:
Applications & Portal Features
- Google Docs Ditching Old Microsoft Export Formats on October 1, thenextweb.com
Business Issues
- Brazilian judge orders arrest of local Google president over negative election ads on YouTube, mobile.theverge.com
- Yahoo! Names Ken Goldman as Chief Financial Officer, finance.yahoo.com
- Apple-Google Maps Talks Crashed Over Voice-Guided Directions, allthingsd.com
- Here Is The Plan Marissa Mayer Just Announced To Yahoo Employees, www.businessinsider.com
Link Building
- Copying My Competitor’s Links = Avoiding Banned Tactics?, www.internetmarketingninjas.com
- Where Can I Get Links? Use Link Prospector To Find Out (Review), www.hobo-web.co.uk
Local, Maps & Mobile
- Garmin capitalizes on Apple Maps issues, updates its iOS apps with Google Street View, Transit directions, 3D imagery, 9to5mac.com
- Infographic: Citations – Time To Live, Mike Blumenthal
- Introducing Imagery of Chile and Croatia on Google Maps, Google LatLong
Paid Search & Contextual
- 5 Ways to Succeed at Global PPC, Search Engine Journal
- Does Bid Price Affect Quality Score in Google AdWords?, blog.riseinteractive.com
- Google Shopping: How We’re All Totally & Utterly Screwed, www.portent.com
- PPC Best Practices Spiral, PPC Hero
- Top 20 Ad Copy Tests for Improved PPC Performance, PPC Hero
Searching
- Bing: the mean girl of the search engine world, www.dmnews.com
- Happy Birthday, DuckDuckGo: Homegrown Search Engine Turns 4, Search Engine Watch
SEM Industry
- In-House, Agency, or Independent: What’s the Best Gig for You?, SEOmoz
- SEOmoz CEO Rand Fishkin ponders long-term prospects, sets sights on IPO, www.geekwire.com
SEO & SEM
- Are Exact Match Domains Still a Good Idea?, www.eyeflow.com
- How to Optimize Social Networks for Local SEO, www.portent.com
- Is Twitter telling Google and Bing it wants to be indexed more?, sociable.co
- Optimizing the Marketing Chain: Increasing Visitor Value, SEO Book
Social Media
- CEOs on Twitter: Fear Makes Some Executives Leery of Social Media, Wall Street Journal
- One Million Tweets Can’t Be Wrong: How the NFL Failed a Major Social Media Test, Pando Daily
- What is Google+ Really all About?, www.stateofsearch.com
Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.
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