SearchCap: The Day In Search, September 27, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Old AdSense Interface To Be Retired in November

  Google has worked the most-requested features from its older interface into its new one, including creating scheduled reports and viewing channels on the Home tab. Now, it’s getting ready to sunset the old interface, as of mid-November. So, Google is urging AdSense publishers to take the time now to familiarize themselves with the new interface, […]
• Santorum & Google’s Search Quality Czar Matt Cutts Makes The Colbert Report

  The search industry is getting a little more mainstream recognition every day, as tonight’s episode of The Colbert Report picked on Google’s handling of the Spreading Santorum situation. This time the target was software engineer Matt Cutts, long known to search industry insiders as head of Google’s Web Spam and search quality team, he doesn’t […]

• Search Marketing Learnings From The Nordic Region

  I just returned from a week in the Nordic region of Northern Europe speaking at conferences in Stockholm Sweden (SMX Stockholm) and Oslo Norway (SEM Konfrensen) which became the 35th country where I have given a presentation. While I am more well known across Asia, I really like attending these events from time to time. […]

• A Special Logo For Google’s 13th Birthday – Mazol Tov!

  Happy Birthday Google! Today, Google turned 13 years old, the day a boy becomes a man, at least in Judaism. To celebrate the important birthday, Google has a special logo with a cake, birthday hats, and looking like an old fashion child’s birthday party setting. Historically, there was some confusion as to when Google was […]

• Why Facebook’s Timeline Might Be Bad News For Brands

  Last week’s F8 conference was full of news about where Facebook is heading, and how it intends to get there. It highlighted, for anyone who wasn’t already sure, that Mark Zuckerberg’s ambition for his company is huge: he want to be the glue that binds the Web together, in the same way that Google was […]

• Google Maps To Work With Inrix On Real Time Traffic

  TechCrunch reports Google is working with Inrix to power their real time traffic data for Google Maps. TechCrunch said, “Inrix went from contract to implementation in under 45 days. Initially available in 8 countries, Inrix’s real-time traffic information for all major motorways will be integrated with Google products and services online and on mobile phones.” […]

• Google Analytics Gets OK’d In German State

  Google has reached agreement with privacy officials in the German state of Hamburg that will allow website owners to continue using Google Analytics. The accord comes months after Hamburg officials threatened to fine German businesses that used Google Analytics. As part of the agreement, Google has made its analytics opt-out browser plugin available to Safari […]

Search News From Around The Web:

Local, Maps & Mobile

• Apple is quietly disintermediating Google in mobile search, SplatF

Link Building

• The Evolution and Implementation of Link Building, blueglass.com

Paid Search & Contextual

• Display Network Best Practices, PPC Hero

Searching

• Google Dropping Blue Arrow Navigation From Search Results, Search Engine Roundtable

SEM Industry

• Betsy Aoki Brings Social To Search At Bing, Fast Company
• Meeting and collaborating with our Help Forum Top Contributors, Inside AdSense

SEO & SEM

• 4 Advanced eCommerce SEO tactics, seoroi.com
• 4 Quick Ways to Audit Your Paid Search Account, Search Engine Watch
• 5 Ways Guest Blog Posts Can Help Your SEO, dailyseotip.com
• Don’t Park Your Non WWW Domain Name, Google Says It Can Hurt, Search Engine Roundtable
• Google Webmaster Tools Download All Sources of Errors Export Bug, Search Engine Roundtable
• Majestic Enhancements, Majestic SEO Blog
• Overcomplicating your AdWords account, Econsultancy
• PPC for Reputation Management, PPC Hero

Social Media

• Starting today you can actually share your favorite circles with others, Owen Prater – Google+
• A New Flavor…Still Delicious, AVOS
• Google+ Opens the Floodgates to All, Market Share Rockets, Experian Hitwise

Web Analytics

• 7 Google Analytics Advanced Segments I Love (and you should too), SEOmoz

Recent Hot Items From Sphinn, Our Social News Sharing Site:

• Don’t Put All Your Eggs In One Basket – A Diverse Marketing Strategy – A post about how to broaden your online marketing strategy.
• Albert Einstein can make you better at SEO – 5 SEO lessons that the late great scientist can teach us all… He said some profound things in his time, and many of these can help us all to be much better at SEO.
• Case studies: It's shockingly simple to game Klout – Yousaf Sekander says "Klout uses, in fact, overuses the word 'science', 'scientific' and 'science team'", but doesn't deliver anything near accuracy. He proves his point with examples. Follow the post's links and look at the comments, too, where Klout co-founder Joe Fernandez defends his service.
• SEO Metrics Everybody Can Use – Some actionable advise on what to include in SEO client reporting. Worth checking out if you're in need of guidance.
• How to Use the Facebook Timeline: A Complete Walk-Through of the Redesigned Profile – Josh Constine wrote a complete walk through for the redesigned profiles on Facebook.