SearchCap: The Day In Search, September 28, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • How You Can Build Links Easily With Product Reviews

    The art of building links to increase search rankings has been a big topic in the SEO community for a long time. This always seems to be the topic of discussion at the Search Engine Optimization meetings I attend each month. Everyone seems to be looking for the latest and greatest ways to increase in-house [...]

  • Amazon “Fire” Android Tablet Undermines Google

    Amazon’s new “Fire” Android tablet is an incredible act of audacity that thumbs its nose at Google, while using Google’s mobile OS in the background. Nowhere does the Google or Android brand appear on the device. Amazon has even created its own browser (“Silk”) for mobile web access. Fire is an Android tablet without the [...]

  • A Holiday & Seasonal Event-Driven Link Building Primer

    With the holiday season fast approaching, let’s run through a quick event-driven link marketing strategy primer, with a few examples. For this column, I’ll focus on the most basic of event-driven link marketing techniques. With this technique, you get out your calendar, look a few months ahead to see what’s coming, then look for ways [...]

  • SMX Social Media Marketing Agenda Now Available – Super Early Bird Rates Expire Next Week!

    The SMX Social Media Marketing agenda is now posted! Check out the full agenda and register before Super Early Bird rates expire next week, October 8th. Attend SMX Social Media Marketing December 5-6 in Scottsdale, AZ and get expert insights and real-world-proven tactics that yield results instantly…and continue delivering for months and years to come. [...]

  • Ex-Burglars Believe Google StreetView, Facebook, Twitter & Foursquare Used To Plot Crimes

    There have been many stories in the past of criminals (of one sort or another) using Google, Foursquare and Facebook to target people who many not be home or, in the case of Google Earth and Street View, which homes to target. A recent survey of 50 convicted burglars by UK security firm Friedland Response [...]

  • Google Takes Top Floor In Silicon Roundabout & Builds Three Data Centers In Asia

    Google boosts London’s Silicon Roundabout from BBC News reports Google has signed a ten year deal to lease the entire top floor of the seven floor building in what is known as the Silicon Roundabout. The Silicon Roundabout currently has about 300 firms in the area and it is located in the Old Street area [...]

  • A Revamped Delicious Increases Imagery & Adds “Stacks”

    Back in May, the social bookmarking site Delicious was purchased from Yahoo! by AVOS (a company led by the founders of YouTube) and innovative features were promised for the community. Yesterday, the newest version of Delicious launched, with quite a new look: The new look Delicious features many enhancements, including stacked bookmarks (called “stacks”) and [...]

  • Larry Page: Biggest Threat To Google? “Google”

    It’s the Google Zeitgeist conference, Google’s big event for major partners and advertisers. Last session of the event? A talk with Google CEO Larry Page and chairman Eric Schmidt. Here’s my live blog, ending with the Page’s answer that Google has nothing to fear but Google itself. Larry says he hopes everyone is inspired by [...]

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Link Building

Paid Search & Contextual


SEM Industry


Social Media

Web Analytics

Recent Hot Items From Sphinn, Our Social News Sharing Site:

  • Discussion: Is Digg Relevant To You As a Marketer? – Over the years, Digg has been a huge target for marketers because of its ability to drive exposure to content — exposure that typically resulted in both traffic and links. But Digg has evolved over the years and doesn't seem to have the same cachet it used to have (at least in my opinion). In our "Discussion of the Week," we want to know: Does Digg have any relevance to you today from a marketing perspective? Is it still capable of driving traffic and links like it did years ago? Or, is it yesterday's news? The floor is open!
  • Display Network Best Practices – Good tips on how to properly structure and optimize display network buys.
  • YouTube Case Study: Ceilume’s “Ask the Ceiling Tile Guy” – Ceilume’s YouTube channel was created on April 25, 2008, and the first video, “Ceiling Tiles – How to Replace,” introduced Davis as the “Ask the Ceiling Tile Guy.” Uploaded on June 16, 2009, the video now has more than 57,000 views.
  • Top 10 Retail SEO Mistakes UK Brands Are Still Making – Kevin Gibbons shares the top 10 replies to the question "What SEO mistakes are retailers still making?"

Related Topics: Channel: SearchCap | SearchCap


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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