SearchCap: The Day In Search, September 3, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Texas Attorney General Investigating Google & Antitrust Issues
Texas Attorney General Greg Abbott is conducting an investigation into Google’s business practices as they relate to search listings, in particular whether Google is manipulating its paid and editorial results in a way that violates antitrust laws.
We received a tip about the investigation this week, and Google confirmed today that an investigation started in July. [...]
- German Court Finds YouTube Liable In Copyright Case
A German court has found YouTube liable for copyright damages after one of its users uploaded copyrighted music videos. A Google spokesperson tells the AP that it’s evaluating the court’s decision and will appeal.
The case stems around a YouTube user who uploaded several videos of singer Sarah Brightman. While YouTube specifically warns users not to [...]
- Google Power User Tips: SERP URL Parameters
In Part 1, we looked at query operators for refining our searches. Now for Part 2, let’s look at parameters that we can add/modify in the URL of the the Google SERP (search engine results page.)
The operators listed in Part 1 should suffice for most searches. Yet, certain types of searches are most efficiently accomplished [...]
- Google’s New Mobile Ads Take Users From Search To Store
Earlier this summer Google rolled out Expandable Map Ads for mobile devices. These ads appear on the mobile web and in apps. To participate advertisers must enable location extensions and be opted in to the content network for mobile.
They begin as a banner that expands when clicked into a map with the option to [...]
- Google’s Spinning Buckyball Logo
If you visit Google on Saturday, September 4th, or visit a Google property where it is already September 4th such as Google New Zealand, you will see a special Google logo. The logo is of a buckyball or fullerence, which is any molecule composed entirely of carbon, in the form of a hollow sphere, [...]
- Google Adds Breadcrumb Support To Rich Snippets & Improves Testing Tool
The Google Webmaster Central blog announced improvements to their rich snippets feature. The improvements include a way to tell Google how you want your breadcrumb URLs to appear and an improved rich snippet testing tool.
The breadcrumbs you have seen before, we have pictures here. Sometimes you don’t like how Google shows breadcrumbs in [...]
- Think Like A Generalist So You Can Act Like A Specialist
As I keep working on the message of “how” we get things done online, I’m getting clearer about this concept of generalized vs. specialized thinking and action.
Those of you who know me or have read any of my Analyze This posts have probably heard this “lead pipes” example I throw around. The idea is this [...]
Search News From Around The Web:
Applications & Portal Features
- An overview of the Chrome Web Store Licensing API, Chromium Blog
- AOL’s Armstrong: Why We Went With Google, Ad Age
- Trimming our privacy policies, Official Google Blog
Local, Maps & Mobile
- August 2010 Mobile OS Share, Quantcast Blog
- How Do You Cancel Google Place $25 Tags?, Search Engine Roundtable
- bit.ly and Link Wrapping, bit.ly blog
- Four Creative Link Building Tactics – Whiteboard Friday, SEOmoz
- In Defense of Links, part three: In links we trust, Scott Rosenberg’s Wordyard
Paid Search & Contextual
- AdWords Editor 8.0.1 for Windows and Mac, Inside AdWords
- More Math Help from Wolfram|Alpha, Wolfram|Alpha Blog
- Better Google Snippets for Movie Sites, Google Operating System
- Google’s Streaming Search: Is It Useful?, Shark SEO
- Video Recap of Weekly Search Buzz :: September 3, 2010, Search Engine Roundtable
SEO & SEM
- How To Install and Use IIS Search Engine Optimization Toolkit (IIS 7.0), seogadget.co.uk
- Why Small Advertisers Can’t Use Adwords Anymore!, Search Engine Journal
- Google Slow To Remove Legally Seized Sites?, Search Engine Roundtable
- Just Cause You Spend $65k On A Site Does Mean Google Should Like Your Affiliate Site, Search Engine Roundtable
- Microsoft Cloaking MSNBots Again?, Search Engine Roundtable
- New ways to view Webmaster Tools messages, Official Google Webmaster Central Blog
- This Keyword Research Tip Could Add 5,000 Visitors a Day to Your Site!, Marketing Pilgrim
- Confirmed: Facebook testing a Twitter-like “Subscribe to” feature with notifications, thenextweb.com
- Apple gets Ping’d with comment spam – They didn’t see this coming?, Chester Wisniewski’s Blog
- Ev Williams: Twitter Will Actually Help Information Overload, gigaom.com
- Twitter Now Over 145 Million Users, Almost 300,000 Apps, TechCrunch
Video, Music & Image Search
- Live Streaming Video Jumps 600% in Past Year, comScore
- YouTube Deal Turns Copyright Videos Into Revenue, New York Times
- YouTube Serving 2B Video Ads Each Week, newteevee.com
Recent Hot Items From Sphinn, Our Social News Sharing Site:
- How The Rest of The World Views the Link Economy – In Links We Trust – As SEO's we view links as a form of digital currency, that can be bought, sold, bartered, or gained through attention manipulation. However for the rest of internet this isn't always the case. Scott Rosenberg makes the argument that for many people links are the updated modern version of footnotes, where an author can provide reference or back up material to support their article.
- Is Google Legally Liable For Defamatory Reviews In Google Maps Business Listings? – If they aren't now, they certainly should be held accountable given the vast majority of the market they control. And the amount of damage this can do to individual and businesses.
(Some images used under license from Shutterstock.com.)
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