SearchCap: The Day In Search, September 30, 2008

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • GOOG’s Mystery Stock Plunge The stock market is bad, but Google trading for as low as 1 cent today and closing initially at $320 (after opening at $488) has the NASDAQ checking out some odd trades and resetting the closing price to $400. Reuters reports that “erroneous orders” may have caused the drop and that these orders might [...]
  • SearchBiz: Mehdi Moves Up At Microsoft; Should MSFT learn from Ask?; Top 25 People On The Web; Google & The NSA With Microsoft’s current advertising campaign still leaving many people shaking their heads in wonder, TechCrunch has an idea: follow the lead of Jason Kincaid confesses that Ask’s ad — the one that shows a young woman “exercising” (ahem) on a stripper pole in her house — actually made him curious enough to click through [...]
  • Conversation With An Idiot Link Broker Debate continues about Google’s war on paid links. But regardless of where you stand, I think most people would agree buying and selling is risky behavior. You don’t really want the world to know you’re doing it. And if you’re [...]
  • Linked, Tagged, Tweeted, and Feeded – Three Real Time Link Trackers One challenge we all have is showing our clients evidence that our work is having the effect we said it would. What would make this part of the process easier is if there was one single universal tool that could identify every single instance when a site is mentioned, linked, tagged, tweeted, or feeded. That perfect tool doesn’t exist, but a few weeks ago Delicious unveiled a relaunch, and what was once really a pain is now a breeze.
  • Search Illustrated: Website Conversion Paradigms Getting your site ranked and persuading customers to click on your search result are just the first two steps towards achieving the end goal: getting the sale. This week’s infographic details some quick tips for turning that click into a conversion:
  • To Block Google StreetView, German Town To Require, Then Deny Permit Just a couple months after launching in Europe, Google StreetView is running into a roadblock in Germany. Via WebProNews, Spiegel Online reports that the small town of Molfsee in northwestern Germany plans to require Google to request a permit before being allowed to record video while driving through the town’s streets.
  • Travel Search Goes Green With a couple of Stanford graduates as founders, a new entrant to the online travel space officially launched its beta site today, Following a small but growing trend in the travel search space, Whole Travel uses what they call “Blue Sky Search”, or the ability for searchers to use open-ended experiential queries, rather than inputting [...]
  • Three Rules For Search Marketing With Franchise Organizations I always think of an armada of ships when I look at a franchised company. You’ve got a large battleship, directing the path of the smaller craft—yet the smaller craft must navigate on their own, especially when the instructions from the battleship don’t make sense. And oftentimes, because the franchisees are busy navigating their [...]
  • California Congressional Reps Urge Yes on Google-Yahoo Deal The Google-Yahoo ad deal gained support in the form of a letter (PDF) from several of California’s congressional representatives asking that the Department Of Justice not to block the proposed arrangement. Led by Google and Yahoo’s “hometown” representative, Democrat Anna Eshoo from Palo Alto, the short letter signed by 11 US House Of Representative legislators so far reads much like [...]

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About The Author: is a Founding Editor of Search Engine Land. He’s a widely cited authority on search engines and search marketing issues who has covered the space since 1996. Danny also serves as Chief Content Officer for Third Door Media, which publishes Search Engine Land and produces the SMX: Search Marketing Expo conference series. He has a personal blog called Daggle (and keeps his disclosures page there). He can be found on Facebook, Google + and microblogs on Twitter as @dannysullivan.

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