SearchCap: The Day In Search, September 4, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • New UK Conservative Party Co-Chair Grant Shapps Founded Google Spamming Business

    The UK’s Conservative Party has a new co-chair, The Right Honourable Grant Shapps, Member of Parliament for Welwyn Hatfield. Honorable except with Google, which considers the business he apparently founded to be pushing a tool designed to spam its search engine and fill its listings with rubbish. According to The Guardian, Shapps founded HowToCorp in [...]

  • The Hidden Cost Of Cheap SEO & Social Media Labor

    Fact: All businesses, large or small, want to save money wherever they can. I understand this. I sympathize with this. What I don’t understand, however, is why so many businesses try to take the cheap route and cut corners in their online strategy— and then are dumbfounded when they get scammed/receive terrible results/get blocked by [...]

  • Content Marketing: What Are The Implications When Working On A Global Scale?

    As “online marketing” evolves, you’ll note I’ve used a generic term there rather than SEO — the titles and descriptions of what we do on a daily basis change as does the focus of the effort. Both “Panda” and “Penguin” in their different ways have had a dramatic influence on how important people think “content” [...]

  • Workshops at SMX Social Media Marketing – Best Rates Available Now

    Attend a comprehensive workshop conducted by leading experts in internet marketing on December 4, immediately preceding SMX Social Media Marketing December 5-6 in Las Vegas. Registration is open and super early bird rates are now available. Check out the full conference agenda, covering paid, earned and owned social media topics. Enhance your SMX experience – [...]

  • How To Remove Your Unnatural Inbound Links

    Recently, Google went a little crazy — it’s cool; they came back — which subsequently caused anyone who owns a website to go a little nuts, too. Google has sent out oodles of the above messages over the past couple of months, and it has caused a lot of people to question if and how [...]

  • How To Find Success With Google’s Display Network

    Google’s display network is massive, encompassing more than 4 billion daily page views, 700 million monthly users, and reaching more than 80% of the online audience. Yet, with all this inventory, many marketers fail with display marketing. The major reasons are they either are trying to reach the incorrect goals or they don’t understand how [...]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Link Building

Paid Search & Contextual

Searching

SEM Industry

SEO & SEM

Social Media

Related Topics: Channel: SearchCap | SearchCap

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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