SearchCap: The Day In Search, September 5, 2007

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Facebook Opens Profiles To Tap Into Google Traffic, While Google Grabs Facebook’s News Feed Idea
    Google is getting a bit more like Facebook by enabling a Facebook-style news feed within its Orkut social networking site, while the king of the walled gardens Facebook acknowledges in actions (rather than words) that it really can’t go it alone without search engines like Google, as it prepares to…
  • Google Adds Three Features To Website Optimizer
    The Inside AdWords blog announced three new features for Website Optimizer. The features include: A method of creating A/B testing experiments Easy access to Website Optimizer within My Client Center Sorting experiments by most recent and the ability to delete experiments…
  • CallGenie and R.H. Donnelley Launch Local Voice Search
    Yellow pages publisher R.H. Donnelley (RHD), which recently acquired Business.com and owns search marketing firm LocalLaunch, is testing a new voice local mobile search product, 1-800-CallDex, in four U.S. markets: Denver, Phoenix, Spokane (WA) and Tucson. It offers a suite of services powered by speech and local mobile search enabler…
  • Japan Backing Device-Specific Search Tech To Compete With Google
    Japan to fight Google search dominance from the Financial Times covers Japan’s continuing efforts to subsidize new generation search technologies tied to gadgets and hardware, in part to be competitive against US-based search companies like Google. From the report: The Japanese project is comprised of 10 partnerships, each tasked with…
  • More Proof Of The Existence Of Google’s GDrive
    Tony Ruscoe discovered more signs that the GDrive, a long-rumored storage service from Google, actually exists. After Tony tried messing around with some URL parameters, he stumbled upon a screen that looked like this: Image from Google Blogoscoped…
  • Microsoft To Use Inrix Traffic Prediction Data Across Network
    Microsoft, which helped develop the technology behind traffic data provider Inrix and then spun it out, has now adopted the company’s services to provide traffic data and predictions across a range of Microsoft online and mobile properties including Virtual Earth and Live Local. Live Local had been using data from…
  • All I Really Need To Know About Search Marketing I Learned In Kindergarten
    All I really need to know about search engine marketing I learned in kindergarten. Or something like that. The goal of search engine marketing is to get your pages to show up when target customers make relevant searches. As search engines get better at finding relevant content and preventing…
  • Search Marketing & Web Page Download Speed
    I spent last week at Family Camp in Maine. They had an awesome 1920′s Arts & Crafts style lodge where we could get online after the kids went to bed. Unfortunately, the camp’s Linksys router was fried by a lightning strike. My only other option was Blackberry-modem. Verizon’s NationalAccess plan…
  • No, Junior, You Can’t Be Our SEO Team Leader (Yet)
    Let’s face it: sometimes politics plays a huge role in the success—or failure—of your search marketing efforts. For example, sometimes the information technology group is an obstacle and doesn’t want to play nice in the sandbox. To get them on-board and ready to play with the team requires tact…

Search News From Around The Web:

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Social Media

Video, Music & Image Search

Web Analytics

Hot Items From Sphinn, Our Social News Sharing Site:

Related Topics: SearchCap


About The Author: is editor-in-chief of Search Engine Land. He’s a widely cited authority on search engines and search marketing issues who has covered the space since 1996. Danny also oversees Search Engine Land’s SMX: Search Marketing Expo conference series. He maintains a personal blog called Daggle (and maintains his disclosures page there). He can be found on Facebook, Google + and microblogs on Twitter as @dannysullivan.


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