SearchCap: The Day In Search, September 5, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AdWords Debuts Offline Conversion Tracking For Full Sales Cycle Optimization Running lead generation campaigns on Google AdWords? Measuring success and optimizing campaigns for actual sealed-deal conversions, not just lead in-take, just […]

on September 5, 2013 at 4:57 pm | Reading time: 5 minutes
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scap240pxBelow is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • AdWords Debuts Offline Conversion Tracking For Full Sales Cycle Optimization

    Running lead generation campaigns on Google AdWords? Measuring success and optimizing campaigns for actual sealed-deal conversions, not just lead in-take, just got a whole lot easier. On the heels of rolling out cross-account conversion tracking and search funnels for MCC users, today, Google announced a new feature that allows advertisers to import offline conversions derived […]

  • Google Says European Law Does Not Support Mosley Lawsuit To Censor Search Results

    Yesterday, Google posted a plea on their Google Europe blog asking European courts to dismiss a lawsuit filed by former Formula One president Max Mosley. The lawsuit requests that Google build a filter to identify and block what Mosley claims is unlawful content. A report on Bloomberg.com claims Mosley’s lawyers filed a suit in a […]

  • Foursquare Aims To Improve Venue Database By Expanding Superuser Program

    Foursquare’s superuser program, now 40,000 people strong, is getting an overhaul. The company says it’ll soon launch an automated test that will make it easier for users to become superusers — they’re the ones with special privileges to edit business listings and venues in Foursquare’s database of 55 million places. (Non-superusers can only suggest changes […]

  • Bing News Gets Easy Way To Spot Trending Stories On Twitter & Facebook

    What are the top stories being shared on Facebook and Twitter? There’s a new way to get a sense of that. Bing News got a makeover today, including new “Trending” boxes that show news content that’s popular on both of those social networks. Bing News Now Features Trending Topics From Facebook & Twitter on Marketing Land […]

  • Search Privacy Low On List Of Privacy Concerns For US Internet Users

    Despite the fact that search history can be so revealing about people’s desires and interests, a new survey of US internet users finds that concern over search privacy — while significant — still ranks far behind other online privacy issues. The survey by the Pew Research Center covered 1,000 adults in the US, was conducted […]

  • How To Automate Mobile Bid Multipliers — And Other New AdWords Scripts Tricks

    September 5th marks the first anniversary of AdWords Scripts. I’ve been using them extensively to automate tasks ranging from reporting Quality Score to creating entire AdWords accounts from spreadsheets of products and services. Scripts have come a long way since they were launched, so to celebrate their first year, I’d like to share five tips […]

  • How to Recover When Your Content Is Stolen

    Last month, I shared a case study of a client I’m currently working with on a duplicate content issue. It turns out that this particular site had significantly lost rankings over the past year because of other sites “lifting” their content, often verbatim, causing the client’s site to lose rankings through Panda updates. This is […]

  • Live @ SMX East: Leveraging Big Data In Search Marketing

    Big data. You’ve undoubtedly heard this often-used phrase, generally paired with grandiose visions of how mining big data’s mother lodes holds the key to tackling big problems – solving climate change, realizing world peace, ending disease and suffering… you’ve heard the stories. But as a marketer, you also know that the data generated from your […]

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About the author

Matt McGee
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Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.

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