SearchCap: The Day In Search, September 6, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Bing Offers Own Version Of “Pepsi Challenge” Against Google: “Bing It On”

    Surely you remember (or have heard about) the now classic “Pepsi Challenge” ad campaign from the 1970s and early 1980s. Pepsi went around to public venues like shopping malls and offered people blind taste tests of its own caramel colored soda vs Coke. Overwhelmingly people preferred Pepsi to Coke. Microsoft is now trying something similar [...]

  • Was That A Google Update Or Wasn’t It?

    Over the past week or so, I’ve been hearing reports via the forums that Google’s search results have been in a state of flux. Typically when I see such a level of discussion about fluctuations in Google, I expect Google to announce a algorithm update. This morning I saw a spike in that communication and [...]

  • SERPs.com Google & Bing “Weather Report” Tool

    SERPs.com has quietly launched a SERPs Volatility Index, which aims to work like the MozCast tool to track search results fluctuations and help webmasters know if there was an algorithm update at Google and Bing. While MozCast only tracks Google, SERPs.com tracks both Google and Bing. SERPs.com also shows a 30-day and 90-day volatility charge. [...]

  • Pinterest Now Sending More Traffic Than Yahoo Search, Shareaholic Says

    Yahoo’s slide continues with the news today that Pinterest is now sending more traffic to publishers than organic Yahoo search results. That’s according to Shareaholic, a provider of social sharing buttons and widgets with more than 200,000 publishers using its tools. In a blog post today, Shareaholic says Pinterest was the fourth biggest traffic source [...]

  • New whitepaper at Digital Marketing Depot – “Web Visitor & Lead Intelligence”

    Want to help your sales team win more often? Feed them more detailed information about your web visitors and leads. Discover what type of visitor and lead intelligence today’s sophisticated internet marketing software can deliver, and how to us that information for better sales results. Download this whitepaper to learn more. Download now!

  • AdCenter: “We Have DMAs Now, Too”

    It’s official. Nielsen’s Designated Market Areas (DMAs) are becoming the paid search targeting standard for metro areas. Microsoft’s adCenter has announced it’s adopting DMAs as its method for targeting metropolitan areas, a little over a week after Google announced the same shift. The change, in adCenter’s case, will take place in late September and October. [...]

  • Network at SMX East – October 2-4 in NYC

    We’ve already highlighted the exceptional content and highly qualified presenters at SMX East. But there’s another aspect of the show that is just as important and valuable – networking. And with well over 1000 companies sending delegates (so far), there are lots of people to network with! Keep reading to learn more about the networking [...]

  • Google Drops Its Veil At Times, Reveals Ecommerce Ambitions

    Google has been dropping lots of hints lately about their desire to become not just a leader in advertising, but a leader in ecommerce as well. A recent Forrester report claims that 30% of all online shoppers start their product research at Amazon.com is just fuel to the fire. Google is trying to combat that [...]

  • What You Need To Know For Competitive Keyword Analysis

    Competitive keyword analysis should play in integral part in your paid and organic search optimization strategy. As paid search activity continues to grow, so will the number of businesses you compete against within the search battlefield. Understanding who your competitors are and the keywords they’re optimizing for is critical to staying relevant, competitive and profitable [...]

  • 4 Signs You’re Chasing The Wrong Goals In SEO

    Does it bother you as much as it bothers me? Surely you’ve seen it. Perhaps you know someone who’s done it in the past (or good grief, is still doing it!). I can’t imagine anyone who reads Search Engine Land on a regular basis would do it, but then again, many things in life surprise [...]

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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