SearchCap: The Day In Search, September 6, 2013

scap240pxBelow is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Bing To Include Local Product Inventory In Search Results Yesterday Microsoft and Local Corporation announced a deal in which the latter’s Krillion local product database will be provided to Bing for display in search results. Local Corp. will supply in-stock product data from a range of mostly national-local retailers. The list of participating retailers includes BestBuy, Costco, Express, Fry’s, Home Depot, Kmart, Lowe’s, Nordstrom, Orchard […]
  • Google Logo Celebrates Hull House Founder & Nobel Peace Prize Winner Jane Addams Today’s Google logo celebrates Jane Addams, a woman of many disciplines, including social worker, peace activist, settlement house founder, suffragist and author. Included in her extensive list of accomplishments, Addams was the first American woman awarded a Nobel Peace Prize. The Google logo illustrates Addams’ civic-minded roles, highlighting Hull House, a settlement house co-founded by […]
  • Segmenting Your Paid Search Program For Improved Manageability Most direct response marketers either need to meet a given efficiency goal (CPA, ROAS, etc.) or get the most of the budget available — or both combined. The budget and efficiency goals typically vary over time for lots of different reasons, such as seasonal trends and promotion periods, and you need to quickly toggle from […]
  • SEO Checklist For Startup Websites Startups have a lot going on. Staffing, outreach, overhead, paperwork, development, testing, financing — and that’s just before lunch. Regardless of the industry, startups are by their nature volatile businesses that are stuck bootstrapping much of the heavy lifting early on in their lifecycle. While entrepreneurs are experts in their given fields and may even […]
  • Google’s Inadvertent Plan To Withhold Search Data & Create New Advertisers How do you convince a bunch of publishers to buy ads on your service? If you’re Google, how about withholding data from those publishers about how people are finding their sites, as a way to drive them into your ad system? I don’t think Google planned for this to happen. But that’s the end result, […]
  • Google To Extend “Top Search Queries” Data In Webmaster Tools From 90 Days To One Year Data telling publishers the top terms being used to find their web sites will be available for up to one year in Google Webmaster Tools, rather than the current 90 days, Google has said. The news came in response to an article today on Search Engine Land covering a conflict between Google limiting the time period […]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Industry

Link Building

Local & Maps

SEM / Paid Search

SEO

Related Topics: Channel: SearchCap | SearchCap

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About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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