SearchCap: The Day In Search, September 7, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Amazon’s New Kindle Fire Tablets Use Bing As Default Search Engine

    Ubergizmo is reporting that Bing (not Google) will be the default search engine for the Amazon browser on the new Kindle tablets. The original Kindle Fire used Google. Amazon is likely to sell several million of these new devices given their aggressive pricing (partly subsidized by ads). If so, that could provide a boost to [...]

  • Google Search Quality Raters Instructions Gain New “Page Quality” Guidelines

    In the wake of Google’s Panda algorithm update, its cadre of human search quality raters has a new task: giving Google specific quality ratings for individual landing pages. The new “Page Quality Rating Guidelines” section adds a whopping 32 pages to the handbook that Google provides to those human raters (via contractors like Lionbridge and [...]

  • DecorMyEyes Merchant Vitaly Borker Sentenced To Four Years In Federal Prison

    The New York Times reports Vitaly Borker, the merchant who boasted of being abusive to customers and claimed, inaccurately, that such behavior had a side benefit of producing good rankings in Google, has been sentenced. The sentencing was to four years in federal prison and ordered to pay approximately $100,000 in restitution and fines. Vitaly [...]

  • Google “Opens The Kimono” On How It Builds Maps

    The Atlantic published an article about what Google calls “Ground Truth,” its allegedly top-secret map-development process. As the name implies, the idea is to create digital maps that more accurately reflect the ground truth of the real world vs competitors’ offerings. The trigger for the article is undoubtedly Google’s desire to expose the complexity, layers [...]

  • Google Logo Boldly Goes With Interactive Star Trek: The Original Series Doodle

    It’s no secret that the halls of the Googleplex contain more than a few Star Trek fans, and to commemorate the 46th anniversary of what is one of the most iconic sci-fi series ever, Google has produced an interactive Star Trek doodle now airing on its home page today. We won’t give it all away, [...]

  • Want Your Picture In The Google Search Results? Add A Google+ Profile

    Google has supported the ability to add authorship tagging to your web pages in order to give authors the ability to get more face time in the search results. But often web sites do not implement them fully. So how do 1 out of 5 results have an authorship image? David Harry dug into it [...]

  • Search In Pics: Strawberry Pandas, LEGO Chrome & Street View Paperweight

    In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google Snack, Strawberry Pandas: Source: Twitter Google Street View Cube: Source: Google+ LEGO Chrome Logo: Source: [...]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Paid Search & Contextual


SEM Industry


Social Media

Video, Music & Image Search

Related Topics: Channel: SearchCap | SearchCap


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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