SearchCap: The Day In Search, September 8, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Obama Praises Twitter, Google & Facebook — But Not Microsoft’s Xbox

    Does today’s speech from President Barack Obama to school children across the United States need any more controversy? Having listened to it, I personally can’t see many parents objecting. But I could see one tech company not happy: Microsoft. Competitors like Google got called out as “good” things to aspire to while a Microsoft’s Xbox [...]

  • How & When To Outsource Search Marketing: Free Webcast Thursday

    If you’re thinking about hiring a PPC agency or SEO firm, or looking to outsource all your search engine marketing, there are many factors to consider. This Thursday at 1 PM EDT, I’ll go over the pros and cons of hiring an outside firm in a webcast “When to Outsource Your Search Engine Marketing: Making [...]

  • “Foreign” No Longer Means Under The SEO Radar

    118 billion words are translated every year by translators and many end up on web sites. Not surprisingly, SEO is becoming of much greater interest to translation professionals—and rightly so.

  • Coming Soon: Paid Search Without Keywords

    Lately, there’s been a lot of talk about search without keywords. Recently, the topic came up again at SES San Jose in a keynote presentation from Nick Fox, Google’s business product management director for AdWords. In the presentation, Nick outlined where paid search could be in the next 5 to 10 years and covered two [...]

  • Flickr Now Has An iPhone App

    This morning, TechCrunch reported that Flickr’s iPhone app has finally made it to the iTunes Store. It is free and can be downloaded by clicking here. I gave the app a quick go, and I really think it was done exceptionally well. Here is a walk through, screen by screen. The app icon is plain [...]

  • Hasbro To Create “Monopoly City Streets” Game Using Google Maps

    TechCrunch reports Hasbro company, the company behind many board games, including Monopoly, is making a new Monopoly game at The game is expected to launch tomorrow, September 9th and use the Google Maps API. The site explains: On the 9th SEPTEMBER, a world of property empire building on an unimaginable scale will be [...]

  • Brad Garlinghouse To Run AOL’s Email, IM & Venture Units From West Coast

    Brad Garlinghouse, who was previously an SVP at Yahoo, and the author of the now famous “Peanut Butter Manifesto,” is joining AOL as president of Internet and Mobile communications. What this means is that he’ll be responsibile for email, IM and other communications tools, which implicates a range of properties including Bebo. According to the press [...]

  • A Look At The Travel Industry On Twitter

    When working with different clients on social media related projects, one of the interesting aspects to look at is whether or not their industry embraced Twitter, and how well are the industry as a whole is using it. In some cases there is little to no engagement, in other cases the industry has embraced the [...]

  • Elephants In The Link Building Living Room

    The Wikipedia entry for “Elephant in the room” reads that it is an English idiom for an obvious truth that is being ignored or goes unaddressed. It is based on the idea that an elephant in a room would be impossible to overlook; thus, people in the room who pretend the elephant is not there [...]

  • Multinational Search: New Column From Search Engine Land

    Our newest Search Engine Land column, Multinational Search, launches today. Multinational Search looks at the complex challenges of search marketing in multiple countries and languages. Columnists focus both on the technical complexities of creating and managing a campaign spread across the world, and also at the cultural issues that arise when trying to appeal [...]

  • SMX East Rate Increases Friday; Register Now & Save

    The early bird rate for Search Marketing Expo – SMX East runs out at the end of the day on Friday, Sept 11. Save on your All Access ticket by registering now! More than 150 of the world’s most knowledgable internet and search engine marketers will present at SMX East. They’re selected based on ability [...]

  • Google Gives Some Ground In Books Row, France Moves To Protect “Orphans”

    Google reportedly made a number of concessions to European officials concerned about the European implications of the Google Books Search settlement deal. The company is fighting on both sides of the Atlantic to gain regulatory and judicial acceptance of the deal previously announced, which has been criticized by a number of self-interested parties and legal [...]

  • Happy Labor Day ‘09

    Happy Labor Day Search Engine Land readers! Due to the U.S. holiday, we will likely have limited coverage here today. Go out and enjoy the unofficial last day of summer! If you are stuck at work, like me, here are some logos from the search industry to hopefully brighten your day. [...]

  • Yahoo CEO Carol Bartz Sells $2 Million YHOO Shares

    Investors unhappy as Yahoo boss Bartz earns $2m from share sales from the Guardian reports that Yahoo’s CEO sold $2 million worth of shares since March of this year. Clearly, Yahoo investors are not happy that the CEO would make such a significant sale when the company continues to struggle to find its place. The [...]

  • SEO “Best Practices” Are Bunk

    On this, my maiden voyage as a columnist here at Search Engine Land, I’m going to rant about the empty buzzphrase “best practice.” Nothing like a little rant to get things started, right? This column is called Industrial Strength, with topics centered on search and social media marketing in the enterprise. While “best practice” talk is [...]

  • Are You A Member Of The Twitter Chamber Of Commerce?

    Twitter is a great tool for local businesses to raise their visibility among potential customers in their area. Here’s how.

  • Today’s Google “Unexplained Phenomenon” Flying Saucer Logo

    Aliens in a flying saucer have abducted one of the Os out of the Google logo today. Normally when there are special Google logos like this, the holiday or special occasion is pretty clear. But this one is a stumper. What’s it for? I’m trying to find out more. Clicking on the logo brings up search [...]

  • Yahoo Neighbors Adds Community Conversation To Local Search

    After a trial run in four markets, Yahoo has just launched Neighbors nationwide. Neighbors is an interesting and potentially very strong addition to Yahoo Local’s offerings. It’s been around since November 2007, when it debuted in two California markets. More recently, it’s been available in the San Francisco area, New York, Chicago, and Dallas. There’s [...]

  • How To Avoid Getting Your Search Rankings Trashed By Malware

    As if SEOs don’t have enough things to worry about already, add malware to the list. Why does malware matter to SEOs? If the site you are working on gets infected, its search traffic will plummet. Search engines attempt to remove infected pages from their search results, or they label them with an ominous warning, [...]

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Link Building

Paid Search & Contextual


SEM Industry


Social Media

Web Analytics

Other Items

Related Topics: Channel: SearchCap | SearchCap


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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