Searching For Earthquakes


This morning at 5 am US Pacific time there was a magnitude 4.2 earthquake in the Oakland, California hills where I live. Danny found the earthquake by doing a search on Ask simply for “earthquakes.” The example highlights the value of Ask 3D, the inclusion of more “vertical” structure in search results, and how the new Ask really shines in certain situations vs. the other engines.

Compare results:

Impressively, the correct result on Ask appears without using a geographic modifier, but there’s also a box to refine by geography within the body of the search results if the desired information isn’t present. On the other engines you could get to the same information but you’re at least a couple of clicks away from the SERPs.

Here’s our previous write up Ask 3D when it launched early last month.



Greg Sterling is a Contributing Editor at Search Engine Land, and writes a personal blog Screenwerk, examining the broader world of media and advertising. He also posts at a Local Mobile Search, which is focused on the mobile Internet.

See more articles by Greg Sterling >


Share, Bookmark & Discuss This Article
More:


Keep Updated: News Via Email | News Via RSS Feed | News Via Twitter


See more stories like this in the Members Library! Check out the Ask: Ask 3D sections of the Members Library where this story is filed. Members also get access to exclusive video content, a members-only weekly & monthly newsletter, plus more. Check out all the benefits!

4 COMMENTS ON Searching For Earthquakes

BoardTracker,

Already the discussions are in full swing on the forums and of course indexed by boardtracker..

http://www.boardtracker.com/search/?search=earthquakes&order=0

Technorati also has a few posts indexed now and to be fair, so does google blogsearch.

Personally I like to subscribe to search terms like “breaking news” which often gives me a heads up about things like this (although so far not in this case) - of course one could also subscribe to “earthquake, volcano, hurricane, ‘google down’” etc. to get the hot news on any major disaster (almost) as it happens.. ;)



exposureTim,

There is a bid difference, at least at Google, if you search for eathquake rather than the plural earthquakes.

Interesting to note that, while I’m not a fan of Personalized Search, here is an example of where it might be useful.

I’ve never done a search in my life for soccer or anything related to soccer teams or even California sports in general, so it might have been a good time to employ some PW and skip the team news. Maybe Google News and oneboxes are an appropriate place for PW rather than regular SERPs.

And I guess Earthquakes is a brand name now, so that presents another challenge to be tackled.



gary price,

Greg:
A couple of quick notes.

You can also search and find recent quakes by a general location around the world. For example:
earthquakes Japan or
earthquakes Alaska

Also, Ask offers (its been available for about a year) a near real time earthquake map of all detected quakes around the world.

KPIX in San Francisco provides this video of a seismograph running during today’s quake. They also offer a real time feed of the several seismographs in the Bay Area.



gary price,

Hey Greg,
I forgot to mention two more useful “historical” databases about earthquakes that I posted about and linked to on ResourceShelf over a year ago.

Significant Earthquake Database (via NOAA) contains information on destructive earthquakes from 2150 B.C. to the present…”

Earthquake Intensity Database Search, 1638-1985 (via NOAA) is a collection of damage and felt reports for over 23,000 U.S. earthquakes. The digital database contains information regarding epicentral coordinates, magnitudes, focal depths, names and coordinates of reporting cities (or localities), reported intensities, and the distance from city (or locality) to epicenter. Earthquakes listed in the file date from 1638 to 1985.”




RECENT COMMNENTS

  • m.orliac said " I agree, and giving priority to the "cool"factor is not going to help getting better search results "
  • Buy Advertising said " I've been experimenting with the merger of advertising and entertainment. I think that it can be bot"
  • nickstamoulis said " Wow, this is very interesting, I was not aware of the the Google Books case at all, I will be sure t"

See All »


FREE DAILY SEARCH NEWS RECAP!

Stay on top of all the search news with our daily summary, the SearchCap newsletter. View a sample ›

STAY CURRENT THROUGHOUT THE DAY

RSS Feeds

The Search Engine Land feed keeps you informed as news happens. SEE ALL FEEDS »

Upcoming Search Engine Land Conferences

Advertise With Us »

Search Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.


SMX Web Site » | SMX Difference » | SMX News »


Join us at an upcoming SMX event:

Search Marketing Now Learn more about search marketing with our free online webcasts and webinars from our sister site, Search Marketing Now. Upcoming online events include:


See more webcast topics »

TRACK US SOCIALLY
Upcoming Search Engine Land Conferences

Get Your Search Engine Land
Premium Membership!

Become a premium member today and receive:

  • Express commenting privileges & photo.
  • Exclusive videos & newsletters.
  • Discounts to our SMX conferences.
  • Access to "How To" & Other Archives.

Learn More

Upcoming Search Engine Land Conferences
Add to GoogleAdd to My Yahoo!Add to BloglinesAdd to NetvibesAdd to Windows Live