The Olympics are now officially under way. One of the unofficial competitions is among the search engines and companion sites to offer scores, updates and coverage of the games. Below is a roundup of where you can keep track of the medal count and watch your favorite action online.

Google:

Google has an Olympics homepage that showcases a range of services and tools to keep track of events, including an iGoogle gadget. Depending on what country you’re in, there are different YouTube channels. And there’s a mobile site.

Google is also offering special OneBox results for individual Olympic events. Yahoo:

Yahoo has a medal count shortcut, extensive coverage on Yahoo Sports and a dedicated mobile site.

Yahoo is also offering Olympics video clips.

Microsoft Live Search:

Microsoft is supplying Olympic updates and medal counts through a partnership with NBC. The links displayed in blended search results click through to the NBC Olympics site.

Truveo/AOL:

Truveo has extensive video coverage of the Olympics from multiple partners and sources across the internet.

Ask:

Ask offers special smart search results, pull-downs (by sport) and refinements.

In the non-search engine category, ESPN and NBC have extensive coverage on their sites. There’s also a fair amount of video on the NBC site. Reuters has some in-depth coverage as well.

Related Topics: AOL: Video | Ask: Web Search | Google: Maps & Local | Google: Mobile | Microsoft: Other Search | Yahoo: Shortcuts

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About The Author: Greg Sterling is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling. See more articles by Greg Sterling

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