Searching For Super Bowl XLI

The Super Bowl is known by advertisers as one of the biggest marketing events of the year, but do search ads play a part of that? Reprise Media released this years Super Bowl Search Marketing Scorecard that explains that although there were improvements from last year, this year was still lacking in terms of integrating their offline and online ad efforts.

The study also claims that marketers used poor call-to-actions in their ads and lacked in driving users to interact with their brands online. So how did each advertiser rate? The PDF score card puts SalesGenie.com, Snickers and GoDaddy in the touchdown box, but Ford, Doritos and T-Mobile in the fumble category.

Speaking of Doritos, they teamed up with Yahoo to hold the Crash the Super Bowl. They just announced Wes Phillips (age 22) and Dale Backus (age 21) are the winners of the promotion. You can see all five finalists and the winners at http://www.crashthesuperbowl.com/.

Finally, if you missed any of the commercials, Gary Price notes that Ask.com has a Smart Answer for super bowl commercials.

Related Topics: Channel: Strategy | Search Marketing: Branding | Yahoo: Marketing | Yahoo: User Interface

Sponsored


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



SearchCap:

Get all the top search stories emailed daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!

 


 

Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide