Mar 2, 2009 at 9:31am ET by Barry Schwartz

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A couple weeks ago, Yahoo announced they will be going forward with rich ads in Yahoo search. Back then, we only saw a few examples in the raw Yahoo Search results, and they were for mostly video ads.

I received a heads up from Gary Price that Yahoo is now showing image ads on Yahoo News. For example, try a search on ipod at Yahoo News and you should see these ads:

These image ads come up for many searches at Yahoo News now. Gary tells me he uses Yahoo News daily and he has not seen this before.

This looks very similar to how Yahoo displayed image ads on the Yahoo Directory, which started over a year ago.

Related Topics: Channel: SEM | Yahoo: News | Yahoo: Search Ads

About The Author: Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here. See more articles by Barry Schwartz

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