See Yahoo’s New Image Search Ads In Yahoo News
A couple weeks ago, Yahoo announced they will be going forward with rich ads in Yahoo search. Back then, we only saw a few examples in the raw Yahoo Search results, and they were for mostly video ads. I received a heads up from Gary Price that Yahoo is now showing image ads on Yahoo […]
Barry Schwartz on March 2, 2009 at 9:31 am | Reading time: 1 minute
A couple weeks ago, Yahoo announced they will be going forward with rich ads in Yahoo search. Back then, we only saw a few examples in the raw Yahoo Search results, and they were for mostly video ads.
I received a heads up from Gary Price that Yahoo is now showing image ads on Yahoo News. For example, try a search on ipod at Yahoo News and you should see these ads:
These image ads come up for many searches at Yahoo News now. Gary tells me he uses Yahoo News daily and he has not seen this before.
This looks very similar to how Yahoo displayed image ads on the Yahoo Directory, which started over a year ago.
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Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.