This isn’t search news per se, but Jake Baillie, who used to run local search engine True Local, is now helping to lead incubator/seed-round funder STN Labs. Jake left True Local in December specifically to pursue working at STN Labs, which already has an interesting portfolio of companies including local search data vendor Urban Mapping and mobile search provider go2.

The company has got a sense of humor and is taking a no nonsense but simultaneously lighthearted approach (it appears) to funding. Check out their funding application, for example.

Related Topics: Business Issues: Acquisitions & Investments | SEM Industry: Community

About The Author: Greg Sterling is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling. See more articles by Greg Sterling