SEM Company, iProspect Acquires Range Online Media

Sep 11, 2008 at 9:45am ET by Barry Schwartz

Search Marketing company consolidation continues with iProspect acquiring Range Online Media today. This acquisition increases iProspect’s US staff base by more than 60 employees, bringing the them to a U.S. employee base to over 230.

How will this impact the respective client’s accounts? The current Range customers will continue to be serviced by the same people. New customers will be able to pick which geographic area they would like to be serviced from. Range is run by some familiar names including Cheryle Pingel and Misty Locke – huge congrats to you guys!

Misty Locke will continue to serve as the president of Range Online Media, but will assume the new role of chief strategy officer of iProspect.

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Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.

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