SEM Firm ReachLocal Closes Massive Funding Round
ReachLocal, an SEM firm offering simplified Internet and local search services directly and indirectly to the small business market, has closed a massive $55 million round of funding. This adds to previous rounds raised by the company. Reach is building out sales offices in cities across the U.S. and a local sales force to sell search marketing directly to small businesses. It’s a challenging and audacious course, but one that could succeed if pursued intelligently and with discipline.
I have a long discussion of the segment, the challenges, and the opportunity on my personal blog, Screenwerk.
(Some images used under license from Shutterstock.com.)
Get the latest news in local search marketing each week.