SEMPO’s SEMPO Institute, which launched in January 2007, has announced two new courses for the summer.
The new courses were added to the Effective Search Marketing online classes and are named “Linking and Brand Management” and “Social Media.” They cost $299 each and you can enroll for them over here.
Here are the course descriptions:
Effective Search Marketing: Linking and Brand Management:
The course will cover how to obtain high quality links from a variety of sources, including link recovery, directories, social media and expert articles. It will explain how to develop compelling content and how to effectively promote the content to traditional and online media in order to attract links, and include discussion on the use of humour, interactive games, podcasting and video as tools for link attracting. Students will also learn what to consider before purchasing text links and paid methods such as brokers, ad space, sponsorships, newsletters and reviews.
Course attendees will learn the value of brand reputation monitoring and management, brand management methods and procedures, competitor tracking, and how best to respond to feedback in various online channels.
Effective Search Marketing: Social Media:
This course will examine the gamut of social media and employ case studies to illustrate the right and wrong way of using social media to fulfill marketing objectives. Since each social media channel has its own rules of engagement, the course will help marketers learn what you need to consider with each channel in order to get the buzz out for your company or client.
Developing an effective social media strategy is a key part of the course which will cover digital media assets, defining and engaging your target market, and how social media integrates with search engine optimization (SEO) and search advertising to social media.
Students will also examine Twitter in depth, as a social media archetype. They will examine the opportunities, risks and obligations of Twitter, and how this information can be applied to all social media marketing.
Lastly, students will learn how to use social media for reputation management and for quickly correcting public relations problems. Case studies will be used to demonstrate right and wrong methods.