SEMPO Institute: Online School For SEMs Announced

Jan 23, 2007 at 9:45am ET by Barry Schwartz

SEMPO has launched the SEMPO Institute, an online school for search marketers. The fundamentals course is live now and will provide tracks on:

History of Search Engines
How Search Engines Work
Linking & Directories
Keywords
SEO Web Design
Copywriting
SEO Roadblocks
Submissions
Tracking & Reporting
Pay Per Click I
Pay Per Click II
Current Innovations
Intellectual Property
SEO & PPC Resources
and more…

The advanced courses will be live some time in the spring. You can enroll at http://www.sempo.org/learning_center/institute and learn more at the FAQs.

Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.

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4 COMMENTS ON SEMPO Institute: Online School For SEMs Announced

crimsongirl, January 23rd, 2007 at 12:06 pm ET:

Why pay for a course when we can learn everything we need to know at SearchEngineLand and similar sites? ;)

David, January 24th, 2007 at 8:01 am ET:

If a person is a “Search Marketer” they should know all this anyway????

PLUS all the little things that doubtless won’t get talked about….

Not one to rain on the SEMPO parade but ???????

jackied, January 24th, 2007 at 8:48 am ET:

Crimson & David:

As an industry, search has now grown up to the point where newbies don’t have to figure everything out by themselves by combing forums and blogs. Plus, there’s a huge need for entry-level people to help manage search projects.

SEMPO created the Institute to meet the growing needs of the search industry to find qualified (and well trained) talent to help manage all those search projects out there. I’ve been in this business nine years and I’m still considering taking the fundamentals course. For one thing, a lot of brilliant people contributed to the creation both of the SEMPO Institute’s courses (and I’m not saying that just because I’m one of them). Plus no one person can be an expert on everything – it’s never to late to learn more about what you think you already know so much about.

Best,
Jacqueline Dooley

NunoH, January 24th, 2007 at 9:18 am ET:

Sounds like a very good initiative. I’m glad SEMPO takes the lead, because prestigious institutions such as SEMPO should be leaders in such fields.

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