SEMPO has announced their third training course, Advanced Search Advertising, is now live.

Advanced Search Advertising consists of 13 lessons: An Evolving Opportunity, PPC Models, Keywords & Campaign, Copywriting for Ads, Bidding & Ranking, Landing Pages, Success Metrics, PPC Program Specifics, Reporting & Analytics, I.P. – Click Fraud – SPAM, Alternative PPC Search Engines, Feeds & Feed Advertising and Branding & Campaign. This course costs $2,250 and you can sign up over here.

The two other courses include “Fundamentals of Search Marketing” and “Advanced Search Engine Optimization.”

“Advanced Search Advertising gives marketers the ability to get more return on their ad buys by providing them with a deeper level of strategy as well as hands-on tactics they can implement,” says SEMPO President Jeffrey Pruitt. “The class is the most comprehensive one available to marketers and it comes at a time when online advertising is growing in importance. At the same time, these ad budgets are being scrutinized closely so providing more ROI is essential,” says Pruitt.

Related Topics: SEM Industry: Organizations

About The Author: Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here. See more articles by Barry Schwartz

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