SEMPO Seeks Help Classifying Search Marketers For US Government

SEMPO is working with the U.S. Labor Department to classify job titles and descriptions related to search engine marketing, and is looking for industry help in the process.

In a recent SEMPO newsletter, the organization explained what’s going on:

You can be part of an important and exciting task force for SEMPO, to help the US Government understand and document the job classification that includes search marketing expertise. Among its many uses, it will allow those in the Search Industry to bid more easily on government contracts.

SEMPO has been asked to facilitate participation by at least 500 industry experts to fill out a questionnaire on a new O*Net-SOC Code that will be used by the government to classify professionals in the Search Industry.

SEMPO goes on to explain that they’re looking only for U.S.-based companies and individuals, and preferably those with five or more years of search marketing experience.

If you’d like to volunteer to help with the Labor Department’s questionnaire, SEMPO asks you to respond “Yes” and fill out this online form:

The DOL will pay $40 to those it selects to complete its questionnaire.

Related Topics: Channel: Industry | SEM Industry: General | SEM Industry: Organizations


About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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