For the last eight years, the professional search marketing organization has polled search marketers to identify trends and offer insight on the industry. With two separate tracks of questions for advertisers and agencies, the survey asks participants about their search marketing budgets, objectives and metrics.
Last year’s survey found that the rise of mobile Internet use and Google algorithm updates impacted the industry most.
According to SEMPO’s announcement, this year’s survey will include two new features, with questions about mobile and email marketing, along with specific questions around Google’s Hummingbird release and Keywords Not Provided.
The call for participants clarifies the survey is open to both SEMPO members and non-members, with all participants receiving a complimentary copy of the results as well as being entered into a contest for an iPad 3.
Anyone interested in taking the survey can do so here.