• http://www.twentysixsearch.com Jono Alderson

    Ah, very timely post!

    I’m new to a big agency that’s only recently started looking at the technical aspects of SEO, and I’ve been thrown in the deep end with a host of Big Surprises. I’ve put together a powerpoint presentation explaining the key areas in which we need to be involved, and several ‘flags’ for things which we should be brought in on.

    It’s frustrating to see so many rudimentary mistakes – but as you say, part of the job is education. I’m excited about gradually building bridges between design, development, client services, etc and SEO. It’ll become a well oiled machine!

  • http://www.brickmarketing.com nickstamoulis

    This is so very true and can all apply to in-house SEO and also an outsourced SEO partner…the common: “yeah a new site is going live next week, but should not affect your SEO work…”

  • http://au.yahoo.com Aidan Beanland

    Great article Aaron.

    The bigger the company (either in-house or as their SEO agency/consultant) the more challenging it is to be across every product decision. You’re also likely to face more staff churn which necessitates regular training.

    You’re correct that accountability is important to establish. Once product managers see how growing search referrals helps them meet their personal KPIs they’ll start coming to you first.

    I’d also add that turning a ‘BS’ nightmare into a ‘big fat WIN’ is the very best way to highlight what could have been achieved earlier, if things had been done right from the beginning.

    An experienced SEO’s glass is always half full of silver linings…

  • Duane Forrester

    Bingo – both Aaron and Aidan have nailed this point. keeping SEO in the dark is a bad, bad move. I recently struggled with this trying to get folks to understand the added cost by having us go back to suggest work after the fact.