SEO Expert Swears In Court That Google Uses Meta Keywords Tag
I was pointed to a filed affidavit (PDF) between Jenzabar & Robert Maginn as the plaintiffs versus Long Bow Group as the defendants. In short, it seems like the plaintiff is suing the defendants over trademark infringement within a site’s keyword meta tags.
What is interesting is not that there is a lawsuit about this, this is nothing new. It is the fact that the defendant cited a post by Google that Google does not use the meta keywords tag as a ranking factor or any factor at all. Because of that post, amongst other reasons, the defendant filed a motion (PDF) to strike the affidavit that Google does use these meta keywords tag and thus, they can sue for trademark infringement.
Even after that, the plaintiff submitted a third affidavit claiming Google does use meta keywords tag. I am not sure why the lawyers keep bring up the meta keywords tag, when Google specifically says they do not use them and when the defendants have clearly showed them a link to the post and quotes from the Google post.
This all seems somewhat comical to me and a big waste of expensive legal dollars. But hey, what do I know, I am not a lawyer.
You can read many the legal documents regarding this case at the Citizen.org web site.
(Some images used under license from Shutterstock.com.)
Discover what's up in the business of marketing each Friday.