If organic search drives 90% of referrals, why does it only get 5% of marketing budgets?

That’s one of several questions we’ll address in tomorrow’s webcast, “Managing Search Marketing Success at the C-level: What Your CMO Should Know,” at 1 PM Eastern time. Richard Zwicky, CEO of Enquisite, and Sramana Mitra, author, entrepreneur, and columnist at Forbes.com, will discuss what CMOs need to know in order to truly understand the value they are getting from their search marketing investments, and how to create a set of metrics that will demonstrate this value.

More information and registration at Search Marketing Now.

Related Topics: Channel: Other | SMX & DMD Alerts

About The Author: Search Engine Land is a news and information site covering search engine marketing, searching issues and the search engine industry. Special site announcements and occasional sponsor messages are posted by Search Engine Land. See more articles by Search Engine Land

Connect with the author via: Email