SEO in the Executive Suite: Webcast Tomorrow, 1 PM EDT

If organic search drives 90% of referrals, why does it only get 5% of marketing budgets?

That’s one of several questions we’ll address in tomorrow’s webcast, “Managing Search Marketing Success at the C-level: What Your CMO Should Know,” at 1 PM Eastern time. Richard Zwicky, CEO of Enquisite, and Sramana Mitra, author, entrepreneur, and columnist at Forbes.com, will discuss what CMOs need to know in order to truly understand the value they are getting from their search marketing investments, and how to create a set of metrics that will demonstrate this value.

More information and registration at Search Marketing Now.

Related Topics: Channel: Other | SMX & DMD Alerts

Sponsored


About The Author: is a news and information site covering search engine marketing, searching issues and the search engine industry. Special site announcements and occasional sponsor messages are posted by Search Engine Land.

Connect with the author via: Email



SearchCap:

Get all the top search stories emailed daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!

 


 

Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide