• http://www.chocolateseo.com/ A. Chris Turner

    The idea of using big name brands as an example of why SEO is important (and real) is great. Brands often forget or ignore that they have competition for KW related to their names or even trademarks! Great post!

  • Matt Bennett

    This line “your non-branded search query volume should dwarf your branded volume” is wrong. It’s not as clear cut as that and it definitely isn’t in the world of enterprise SEO. If you’re driving brand keyword volumes higher than non brand volumes, then you’re definitely doing something right!

  • http://thedsmgroup.com/ Jason Diller

    I’m gonna start selling diapers. Such a crazy post here.

    Well done. I’m gonna show my CEO tomorrow.

    Nice work.

  • Robert Kost

    Nicely crafted. Would like to understand the ‘how’ more deeply. How does paid/non paid, home/other happen?

  • http://twitter.com/jwdlatif Jawad Latif

    I guess developers always mess up things for SEOs. I had tough time with developers. It is hard to take work from them keeping all things align for your SEO

  • http://www.brickmarketing.com/ Nick Stamoulis

    “Your non-branded search query volume should dwarf your branded volume.”

    In in a perfect SEO world I think we would all like to see that, but some sites have powerful enough brands that direct and branded traffic is always going out outweigh non-branded organic. Obviously we want to increase that non-branded traffic over time but I don’t think it’s bad to have a powerful online brand so much so that people come looking for you!

  • http://twitter.com/jennyhalasz Jenny Halasz

    Ha, Eric, apparently we were on the same wavelength this week! http://searchengineland.com/spring-into-a-new-content-strategy-152254
    We didn’t plan it guys; we have to have our articles in a week before publication. ;-)

  • http://motrizmarketing.com/ Michael Bartlett

    Awesome article! Matt- I think that 99% of websites should have a lot more organic traffic for non-branded queries compared to branded ones. However, there are some rare cases where that’s simply not going to happen no matter what. Coca Cola is a good example of that. I think maybe that’s what Nick was talking about.

  • http://www.facebook.com/carlos.corbera Carlos Corbera

    I agree. When you have known products that other online retailers are also selling, it makes sense to fight for your branded keywords first or at the same time. The online traffic you will be receiving from non-branded keywords may be small and the target market may also be at a different point in the buying cycle. There is just more to it than a simple answer.

  • http://twitter.com/ZaltsMANinfo ZaltsΞMANΞ

    “you’re definitely doing something right!” – I agree with you for the case the brand had run a branding campaign before and it was succussful driving visitors to the website who heard the brand name. But otherwise possibly many relevant non-branded quiries should lead to the website.