• http://monetate.com scobb

    Shari — Thanks for this much needed in-depth look at how web site architectures evolve. You are right to point out that [good] information architects “do not create a website’s information architecture based on the mental models of web developers, search engine optimizers, or IT professionals. The information architecture is based on users’ mental models.”

    That’s why we took the path we did when developing our personalization engine, building it as an external service, a form of SaaS, because we felt we could achieve greater synergy with e-commerce architectures that way, molding to their shape and not trying to force them into an architecture that suited us. One reason our approach seems to be working so well is that we also designed our architecture from a pair of user perspectives: 1. What would make shopping more efficient for me as a consumer and 2. What would help me the most, as an online retailer, looking to market to my customers as efficiently as possible.

  • http://www.radicke.com radicke

    In my opinion, it is a bigger challenge to combine CI-policies and design patterns with a SEO-friendly site…

    The information architects (or product managers) are normally more open to SEO rules and ideas than designers…

  • kizmetech

    Fantastic article. As someone who has been in SEO for almost as long as SEO’s been around, I am grateful that issues of usability, SEO and information architecture are really coming into line. This article is great, because it addresses the real remaining issue, which is the language we use to discuss it with our clients and colleagues.