September Search Share: Yahoo Continues Downward Slide

We’re getting the usual sneak peek at comScore data from financial analysts ahead of the official release tomorrow. In terms of the market-share horse race, Google gained ground vs. last month. Bing was flat; AOL and especially Ask gained as well. Sadly, Yahoo experienced another month of decline — to its lowest market share in memory.

And now, behold the September comScore numbers:

  • Google: 66.7 percent (66.4 percent in August)
  • Bing: 15.9 percent (15.9 percent in August)
  • Yahoo: 12.2 percent (12.8 percent in August)
  • Ask: 3.5 percent (3.2 percent in August)
  • AOL: 1.8 percent (1.7 percent in August)

The Microsoft-Yahoo Search Alliance market combined share was also down (because of Yahoo) to 28.1 percent. Their joint reach has hovered around 29 percent since inception. And now it’s dipped below that figure.

Inquiring minds want to know whether Yahoo CEO Marissa Mayer is going to orchestrate some sort of search intervention. If not Yahoo could see its market share slip further to below 10 percent a year from now.

The following graphic compares the relative positions of the engines today vs. a year ago.

Data source: comScore

The figures above don’t reflect mobile search, which represents a growing share of overall query volume. Indeed, earlier today digital agency RKG released a report that asserted non-PC devices (smartphones and tablets) combined to drive 21 percent of overall organic search traffic in Q3.

Postscript: The official comScore data are now out, confirming the figures above:

Related Topics: AOL | Ask: Web Search | Channel: Strategy | Google: Web Search | Microsoft: Bing | Stats: Compete | Top News | Yahoo: Search


About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.

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  • Michael Zittel

    Can we get some clarity as to the source of the mobile search providers? IE: Mobile device user use Google for search more/less than bing-yahoo, etc. Thanks in advance.

  • eleanorthorne

    It’s interesting the Yahoo continues to slide, with Yahoo Real Estate continuing to kick everybody else to the curb…

  • gregsterling

    If I understood your question . . . Google has roughly 94% of the US mobile search market. Google Maps is the top “local search” app.

  • Muhammad Ghazanfar

    yahoo team need some improvements in their existing plannings to improve their rankings. ,

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