Sign of Hope? Banned Advertisers Rises Just 8 Percent in 2012

The battle against bad ads getting past the AdWords review process rages on.  Google announced in a blog post this week that the company axed 224 million bad ads in 2012. That’s up 67% from 2011.

The 2012 numbers underscore that there is no shortage of scammers, however they may also point to a sign of hope. The number of banned advertisers plateaued from 2011, rising just 8%. Last year the number of banned advertisers increased by 70%. That leveling off could mean Google’s efforts are paying off and scammers aren’t flocking to AdWords the way they used to. Last year, Google announced several changes to their detection systems and began being more transparent about the ad quality team’s efforts to block scammers and counterfeiters. Google AdWords Banned Advertisers and Blocked Ads by Year

 

 

 

 

 

 

 

 

 

 

As most paid search managers can attest, not all ads that are disapproved come from bad actors. Syntax mistakes can trigger disapproval, and ads in categories such as knives and OTC medications often have to go through manual review. Given the growth of the web and the year over year growth in paid search, the continued climb in ad disapprovals is likely in part due to the fact that there is higher volume of ads and more activity. As long as there is growth in paid search it’s likely there will continue to be both more bad ad attempts and ads that simply violate policy.

Below is Google’s breakdown of the bad ads landscape in 2012. For the complete infographic, click here.

Google Adwords Bad Ads Landscape 2012

 

Related Topics: Channel: SEM | Features: Analysis | Google: AdWords | Search Marketing: General | SEM Industry: General | SEM Industry: Stats | Top News

Sponsored


About The Author: writes about paid online marketing topics including paid search, paid social, display and retargeting. Beyond Search Engine Land, Ginny provides search marketing and demand generation advice for ecommerce companies. She can be found on Twitter as @ginnymarvin.

Connect with the author via: Email | Twitter



SearchCap:

Get all the top search stories emailed daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!

 


 

Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide