Simple Ways To Get Into Local Search

Dec 12, 2006 at 10:29am ET by Barry Schwartz

Matt McGee writes 8 Simple Steps to Make a Page More “Local” at Search Engine Guide. The tips to get into local search, in short, place your address and phone number on your pages, ensure your contact us has your address, make a page for directions with written out directions, link to Google and Yahoo maps, include your geographic location in the title tag, list the locations your business services and link to your geo-specific pages with descriptive geo-specific anchor text.

Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.

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