Sina Corp, Large Chinese Portal, Drops Google As Search Provider

Sina Replaces Google Search Engine On Portal from the Wall Street Journal reports Google has just lost a major search syndication deal with one of Chinese largest portals.

In 2007, Sina Corp partnered with Google, where Google would power the news, ads and search results for the huge Chinese portal. That deal has ended and now Sina dropped Google’s search results in favor for their own.

The search deal between Sina Corp and Google ended this month, so Sina built their own search technology, which sorts search results under categories such as news, blogs and music.

“While we can’t comment on specific partnerships, we announced last year that over time we would not be syndicating censored search to partners in China after fulfilling our contractual commitments,” said Google spokeswoman Jennie Johnson.

Google’s search share of revenue in China’s continues to drop. In the last three months of 2010, Google fell to 19.6% from 21.6% in the third quarter and from a peak of 35.6% in the last three months of 2009, according to Beijing research firm Analysys International. The fall continues as Google and China’s relationship continues to falter over privacy, transparency, censorship and allegations of hack attempts.

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Related Topics: Channel: Industry | Google: Business Issues | Google: Outside US | Google: Partnerships

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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