Sina Corp, Large Chinese Portal, Drops Google As Search Provider
Sina Replaces Google Search Engine On Portal from the Wall Street Journal reports Google has just lost a major search syndication deal with one of Chinese largest portals.
In 2007, Sina Corp partnered with Google, where Google would power the news, ads and search results for the huge Chinese portal. That deal has ended and now Sina dropped Google’s search results in favor for their own.
The search deal between Sina Corp and Google ended this month, so Sina built their own search technology, which sorts search results under categories such as news, blogs and music.
“While we can’t comment on specific partnerships, we announced last year that over time we would not be syndicating censored search to partners in China after fulfilling our contractual commitments,” said Google spokeswoman Jennie Johnson.
Google’s search share of revenue in China’s continues to drop. In the last three months of 2010, Google fell to 19.6% from 21.6% in the third quarter and from a peak of 35.6% in the last three months of 2009, according to Beijing research firm Analysys International. The fall continues as Google and China’s relationship continues to falter over privacy, transparency, censorship and allegations of hack attempts.
- Sina Corp, Large Chinese Portal, To Partner With Google
- Google Just Says No To China: Ending Censorship, Due To Gmail Attack
- Google Can’t Seem to Quit China
- Google’s New China Plan: Target Display Advertisers, Report Says
- Google Makes Modest Comeback In China
- China Launches New Censored Search Engine To Compete With Baidu
- Chinese Hacking Google Again To Stop “Jasmine Revolution”
Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here.
(Some images used under license from Shutterstock.com.)
Discover what's up in the business of marketing each Friday.