Sina Corp, Large Chinese Portal, To Partner With Google

Jun 11, 2007 at 10:28am ET by Barry Schwartz

China’s Sina, Google team up on China services from Reuters reports that one of China’s largest portals is to work with Google on news, ads and search.

Sina Corp. and Google China did not reveal the details of this agreement. The president of Google China, Lee Kai-Fu, said “In the future, we can explore cooperation in advertising and search, and other areas.” Reuters reports “initially” the agreement will enable Google users to access Sina’s news content in an easier fashion.

Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.

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