Sina Corp, Large Chinese Portal, To Partner With Google

China’s Sina, Google team up on China services from Reuters reports that one of China’s largest portals is to work with Google on news, ads and search. Sina Corp. and Google China did not reveal the details of this agreement. The president of Google China, Lee Kai-Fu, said “In the future, we can explore cooperation […]

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China’s Sina, Google team up on China services from Reuters reports that one of China’s largest portals is to work with Google on news, ads and search.

Sina Corp. and Google China did not reveal the details of this agreement. The president of Google China, Lee Kai-Fu, said “In the future, we can explore cooperation in advertising and search, and other areas.” Reuters reports “initially” the agreement will enable Google users to access Sina’s news content in an easier fashion.


About the author

Barry Schwartz
Staff
Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.

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