• jimbeetle

    Great article, Bill (though I bookmarked it under “Local SEO”). Many of us approach local search with blinders on and overlook the effectiveness of offline relationships to getting a small business site noticed; it’s simply an extension of the local networking that a good Main Street business person should already doing. Mirroring these relationsips online is the first step in getting that Widgetville blacksmith to pop up in a local search. Better yet, it’s low hanging fruit that’s probably more effective than any other “usual” SEO efforts.

  • http://www.seobythesea.com Bill Slawski

    Thanks, Jim.

    This post was inspired by talking to, and watching a lot of small business owners who haven’t realized that the Web can be a benefit to their local networking efforts.

    They usually appreciate that a site is online and available to people when they can’t be, and that their business can be reached by people from around the world. It’s not always so easy for them to recognize that a site can help them reach out to people around the block.

    It is indeed low hanging fruit.

  • http://www.solaswebdesign.net Miriam

    Wow, that was one of the best posts I have ever read on Search Engine Land (and that’s saying a lot)! It gives such a bird’s eye view of the community aspect of this whole thing called Local. I am going to read this again…twice!
    Thanks, Bill!

  • http://www.seobythesea.com Bill Slawski

    Much appreciated, Miriam. Thank you. :)

  • http://www.localbizblogs.com MikeP

    I agree with jimbeetle about the importance of mirroring offline and online relationships. It may take a chunk of time and effort for a small business owner to find the right recipe, but if it works, the effort will be well worth it.

    Thanks for this great post. I work with many small business owners and will be passing this on to them. The web sure could use more articles focused on local small businesses!

  • http://www.seobythesea.com Bill Slawski

    Thanks, Mike.

    Our “small is beautiful” columns are weekily, and we’ll be exploring more ways that small businesses can more effective use the web to market their businesses. If you have any suggestions for future posts, please feel free to let me know.