Our most recent Search Engine Land column, Small Is Beautiful, launches today. Small Is Beautiful focuses on, appropriately enough, the issues and unique challenges faced by small business owners as they try to manage search marketing campaigns while competing with large marketers with huge budgets and resources. Small Is Beautiful will appear every Wednesday.
Today’s debut features Matt McGee offering an overview of the column and why it’s an important topic. Matt is the SEO Manager for Marchex, Inc. and a regular speaker on small business search marketing panels at Search Engine Strategies. Small Is Beautiful will also feature columns from Christine Churchill, President of Key Relevance, and another long-time and popular speaker at SES and other search marketing conferences.