• Express Sign&Graphic

    These numbers are very helpful, but do not take into consideration the effectiveness or spending on On Premise Advertising. Signs are a critical advertising mechanism for many retail and service business and should be factored into the discussion on ad spending. Signs are a low-cost high ROI method of advertising and often generate Word of Mouth marketing as well.

  • Marketing101

    SMB is defined in a multitude of ways. How did you define it in your research? Is it based on revenue? If so, what are the revenue ranges? Or is it based on on number of employees? This would help to understand what % of their business the $400 avg spend equates to.