SMN Webcast Aug 3 – New research on consumer retail buying
Jul 30, 2010 at 11:27am ET by Search Engine Land
Search Marketing Now hosts a free webcast on Tuesday that will include results from a new comScore research study on how consumers shop online. The study focused on consumer behavior in search and buying, with a specific look at what happens when searchers have landed within a retail site. How do they shop within the online retail environment, and what influences the decision to buy? Is premium positioning important? By better understanding how consumers act within an online store, marketers can learn how to better engage and convert them into buying customers.
“How to Market Online Where Retail Consumers are Searching” starts at 1 PM EDT, Tuesday, August 3. Speakers are Kim Rome, Senior Director of Research, comScore; Rob Murray, CEO, iProspect; and John Federman, President and CEO, Searchandise Commerce. Thanks to Searchandise Commerce for sponsoring this webcast. Registration is open at Search Marketing Now.
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