Next Tuesday, August 4 at 1 PM EDT, Search Marketing Now presents a webcast with Andrew Goodman on “PPC Campaign Automation: Bid Management, Alerts…the Works!” Not only will attendees benefit from Andrew’s PPC expertise—but three lucky attendees will win an Acquisio tee-shirt at the end of the webcast (and yes, you have to be “present” to win).

Andrew’s presentation will cover how to automate a PPC campaign using rules-based management to govern your bidding process. He’ll discuss why it’s important to automate the bidding process, what kinds of rules can be used to streamline a PPC campaign, and more. Registration is open, and more information is available on our Search Marketing Now site.

Related Topics: SEM Industry: Conferences

About The Author: Chris Sherman (@CJSherman) is Executive Editor of SearchEngineLand.com and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. He also programs and co-chairs the Search Marketing Expo - SMX conference series. See more articles by Chris Sherman