This Wednesday at Search Marketing Now, we’ll learn more about Demand Side Platforms (DSPs), the new tools that search marketers are using to manage multiple ad exchange accounts.

Media buying and management of advertising exchange inventory via these DSPs has been quickly growing, presenting opportunities as well as resource challenges.

Camille Ip, Client Services Manager at Range Online Media, will discuss how brand marketers and advertisers can take advantage of this new technology in “Leveraging Demand Side Platforms and Data Management Platforms,” a free webcast that starts at 1 PM Eastern.

Thanks to iProspect for sponsoring this webcast.

Opinions expressed in the article are those of the guest author and not necessarily Search Engine Land.

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About The Author: Claire Schoen is director of Third Door Media's Digital Marketing Depot webcast series. Claire has held senior marketing and operations positions in publishing for nearly thirty years. See more articles by Claire Schoen

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