Sep 19, 2008 at 11:56am ET by Search Engine Land
Next Tuesday’s Search Marketing Now webcast is a timely one – and one that could help you justify and secure the search marketing budget you need. The topic is “Selling Your Search Budget: Timely Advice for Winning the Budget Battle,” and it will take place at 1 PM Eastern on September 23.
We’ll explore how to sell others on your search strategy and the budget that goes along with it. Our speakers, Aaron Goldman of Resolution Media and Eli Goodman of comScore, will discuss how you can use hard, actionable search data to size your market, define and reach your target audience, and set and sell your search marketing budget.
Whether you work in-house and need to justify your spending to upper management, or you’re an agency or consultant who needs to sell your budget to client — this webcast will show you some proven approaches to help you get what you need.
The webcast is free and includes a live Q+A with speakers at the end of the presentation. Register here.
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