SMN Webcast Tomorrow On Tracking Paid Search Sales Leads
Jul 16, 2008 at 10:25am ET by Search Engine Land
In our next SMN webcast – this Thursday, July 17 at 1 PM EDT — Alissa Reuhl of Apogee Paid Search Services looks at how to pull your paid search leads into your CRM system and evaluate conversion rates from a variety of factors such as search engines, websites, and keywords. She’ll discuss what’s important to measure – and why – and how to set up an effective system for tracking your sales leads. Wister Walcott of Marin Software will follow up with a case study on how to set up keyword-level IDs to track revenue per lead and better evaluate the success of your campaign.
Click here to register for this free webcast.
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