How do you measure the value of an ad if it’s one of several in a campaign? If a customer purchases your product after clicking on 3 search ads, which ad should get credit for the sale? Should branded search get more credit? What about the combination of online and offline ads?

Next Tuesday, October 28 at 1 PM EST, our sister company, Search Marketing Now, is hosting a webcast, “Measuring an Ad’s Value: A Forum Discussion,” sponsored by ClearSaleing.

This webcast will explore attribution management, or how to properly value your online advertising. Attribution management is the practice of allocating credit (revenue, profit, etc.) across the team of advertising responsible for a conversion (sale, lead, download, etc.) versus giving the very last ad clicked all of the credit.

We’ll draw on the wisdom of the audience, through the use of multiple interactive polling questions, to determine just how online advertisers are allocating credits to their ads.

Registration is still open for this free “Town Hall” style webcast.

Related Topics: SEM Industry: Conferences

About The Author: Chris Sherman (@CJSherman) is Executive Editor of SearchEngineLand.com and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. He also programs and co-chairs the Search Marketing Expo - SMX conference series. See more articles by Chris Sherman

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