SMN Webcast, Tuesday Oct. 28: “Measuring An Ad’s Value”
Oct 24, 2008 at 4:12pm ET by Chris Sherman
How do you measure the value of an ad if it’s one of several in a campaign? If a customer purchases your product after clicking on 3 search ads, which ad should get credit for the sale? Should branded search get more credit? What about the combination of online and offline ads?
Next Tuesday, October 28 at 1 PM EST, our sister company, Search Marketing Now, is hosting a webcast, “Measuring an Ad’s Value: A Forum Discussion,” sponsored by ClearSaleing.
This webcast will explore attribution management, or how to properly value your online advertising. Attribution management is the practice of allocating credit (revenue, profit, etc.) across the team of advertising responsible for a conversion (sale, lead, download, etc.) versus giving the very last ad clicked all of the credit.
We’ll draw on the wisdom of the audience, through the use of multiple interactive polling questions, to determine just how online advertisers are allocating credits to their ads.
Registration is still open for this free “Town Hall” style webcast.
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- SHarmeling said " The take home message here is undoubtedly key: These points of prioritization are well stated and ad"
- nickstamoulis said " Hi Travis, Very good points, but also something to consider is the overall demographics that use the"
- nickstamoulis said " Hi Nick, I agree with 1000%. Having worked at several agencies and on the client side and more recen"
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