Next Tuesday, September 22 at 1 PM Eastern, Alissa Ruehl will be the featured speaker on the Search Marketing Now webcast “PPC: Not Just About the Numbers.” Alissa will talk about the qualitative side of PPC campaign optimization—why human insights are every bit as important as the algorithms and machine-driven processes that are part of any paid search advertising campaign. She’ll talk about how to organize a PPC campaign for simplicity, how to weed out irrelevant traffic, and more. Register now or head over to Search Marketing Now for more information. Thanks to Clickable for sponsoring this webcast.

Related Topics: SEM Industry: Conferences

About The Author: Chris Sherman (@CJSherman) is Executive Editor of SearchEngineLand.com and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. He also programs and co-chairs the Search Marketing Expo - SMX conference series. See more articles by Chris Sherman