Two hot topics on Search Marketing Now webcasts coming up next week – on Tuesday, June 17 at 1 PM EDT, it’s Ad Networks Best Practices: Keeping Your Advertisers Happy. Dana Todd, President Emeritus of SEMPO, and Tom Cuthbert, Moderator of the Click Quality Council, will talk about the current landscape in ad networks. For the ad networks, how can you provide value to your advertisers – and if you’re an advertiser, what can you expect for your ad dollars?
On Wednesday, June 18, at 1PM, Jon Kelly looks at Quality Score – what it is, how it works, and how you can increase Quality Scores in your PPC campaign. Tune in to this webcast, Decrypting Quality Scores, and find out why you need to understand this if you want to be successful in paid search. More information and registration is available at Search Marketing Now.