Search Marketing Now hosts two free webcasts this week, both at 1 PM Eastern. Tomorrow, Tuesday Oct. 20, Adam Scott Riff will deliver a presentation “PPC Bid Managements Rules that Actually Work,” sponsored by Acquisio. He’ll explain how to build rules from the bottom up, when (and when not) to use them, and more.

Thursday, Oct. 22, the topic is “Maximizing Conversions: The Power of Call Tracking & Analytics. Neal Polachek, CEO of The Kelsey Group, will explain what call tracking is and how marketers can use it. Leigh McMillan of Marchex will provide case studies from the automotive, technology, construction, and restaurant businesses to demonstrate how call tracking can improve conversions and boost ROI.

More information and registration for both webcasts is available at Search Marketing Now.

Related Topics: SEM Industry: Conferences

About The Author: Chris Sherman (@CJSherman) is Executive Editor of SearchEngineLand.com and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. He also programs and co-chairs the Search Marketing Expo - SMX conference series. See more articles by Chris Sherman