SMX Advanced 2007 Seattle: Agenda Now Posted

I’ve now finished the agenda for our first Search Marketing Expo conference, SMX Advanced, happening in Seattle this June 4 and 5. The show is aimed at the intermediate to advanced search marketer. I’ve posted to the SMX blog about it now, but I’ll share what I said here as well.

You can register for the show here. Be aware that the price increases to $1,195 as of April 2. So don’t leave getting a ticket too late! You’ll save by registering early, plus there’s a limited number of spaces. When the tickets are gone, they’re gone.

As for the agenda, here are the highlights, ranging from networking opportunities, summits, debates and sessions offering tips:

• Networking: We have three different networking events. SMX Bash before the show starts open to all attendees (expo-only and full-pass holders), the networking reception at the end of the first day is also open to everyone, then SMX At Night in the evening of the first day will be open to full-pass attendees. More news about SMX At Night will be posted shortly.
   
• Summits: Because we have an experienced audience coming, I’ve got several sessions focused on search issues where the audience can be involved in pushing for changes. We’ll cover duplicate content, penalties and paid search wish lists. On the conference home page, you’ll see this line: "Be a leader by being among the leaders in the industry at this show." That’s what the summits are especially about, a way for leaders in the space to help shape and influence future directions.
   
• Debates: Similar to the summits, debates are a way I hope leaders can influence the industry. We’ve got two, one about SEO, the other on paid search. It’s going to be a real debate, too — with teams, statements, responses and then the audience getting in on the action at the end.
   
• Tips & Tactics: One of the biggest challenges in doing the agenda is figuring out topics that will appear to pros. I’ve tried to focus on areas that even pros might be neglecting or wondering about: social media, personalized search, tricky issues in paid search and overlooked paid search opportunities. The "Give It Up" session also challenges top search marketers to share some of their most closely guarded tips.

Interested in speaking? Read this. I’m going to be contacting people on a short list this week through March 26. Then any remaining openings, I’ll post those either late on March 26 or on March 27 on this page.

Thanks also to our premier sponsors: Bruce Clay, Inc., Marchex, Microsoft Digital Advertising Solutions, Google and Yahoo!, along with those signed-up to exhibit so far: iProspect, The Karcher Group, SearchRev and Acquisio. Want to sponsor or exhibit? The premier spots have sold out, but we have other opportunities as well as exhibiting space. More info on that can be found here.