SMX East Keynote: Twitter VP Richard Alfonsi On “Now” Moments & The Conversation

On Twitter, there are many different “conversations” happening simultaneously. There are also particular moments — TV finales, sporting events, breaking news and more — where many people have all “tuned in” at once. Both types of conversations are opportunities for marketers, when approached the right way.

I’ll be talking more about tapping into these conversations and “now” moments with Richard Alfonsi, Twitter’s vice president of global online sales, during a keynote conversation at our SMX East conference in New York City, this coming Oct. 1-3.

We’ll cover everything from the new way Twitter allows people who are watching particular TV shows to be targeted with messages to how trending data may help marketers understand conversations they might be part of.

Before joining Twitter, Alfonsi was vice president of global online media sales for Google, so he’s especially full of insight about how search marketers can approach the social platform of Twitter.

Be sure to register for SMX East by the end of this week to get the best rate on the show. In addition to the keynote, we have over 50 great sessions in all areas of search marketing that you won’t want to miss.