SMX East: Looking At Search & The US Presidential Campaign

Our SMX East search marketing conference is coming up fast — Oct. 6-8 in New York — and I’m going to be highlighting some sessions we’re having in the run-up to the event. First up is a late breaking entry: Search & The US Presidential Campaign. By several accounts, this is the year the US […]

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Our SMX East search marketing conference
is coming up fast — Oct. 6-8 in New York — and I’m going to be
highlighting some sessions we’re having in the run-up to the event. First up
is a late breaking entry:
Search &
The US Presidential Campaign
.

By several
accounts
, this is the year the US presidential candidates "got" search.
On this panel, we’re going to take a closer look. Eric Frenchman from the
McCain-Palin campaign is on board, as are Peter Greenberger from Google and
Diane Rinaldo from Yahoo, to share their experiences in working with the
campaigns.

We’re still working to see if we can get an Obama-Biden person to take
part along with a few other panelists. It’s going to be a cool session that
moderator Sara Holoubek is pulling together.

SMX East has many other sessions, of course. Check out the
entire agenda,
with tracks covering all aspects of search marketing and all skill levels.


Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.


About the author

Danny Sullivan
Contributor
Danny Sullivan was a journalist and analyst who covered the digital and search marketing space from 1996 through 2017. He was also a cofounder of Third Door Media, which publishes Search Engine Land and MarTech, and produces the SMX: Search Marketing Expo and MarTech events. He retired from journalism and Third Door Media in June 2017. You can learn more about him on his personal site & blog He can also be found on Facebook and Twitter.

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